The Blog

HF Industries has been a leading commercial and home fitness equipment supplier for almost 40 years. Family-owned and operated, we have worked with some of the most highly regarded international brands in the market, assisting personal and professional clients with their cardio, strength, and pilates equipment needs. Whether you are looking to complete a commercial facility, or starting a training program at home, HF Industries has the experience to help you with the right equipment to achieve your fitness and lifestyle goals.

Train for life with functional, versatile equipment you can trust. Make Your Move. 

At COM Marketing we help fitness & wellness studios grow their business and double their income.
Our mission is simple: demystify online marketing into a proven, predictable and repeatable process so you can build a sustainable business and gain massive momentum in your business.
We are a team of like minded individuals with extraordinary skills and we are confident that with our training you will reach the results you deserve, generating more leads and more sales for your business, leaving you with more time to spend being active and working on the things you love.
Our award winning COM Marketing Ninja Program has empowered thousands of Fitness Studios and have now been recognised by the

For over 10 years, Pilates Reformers Australia is your one stop shop for all things Pilates. We are the leading supplier of Align-Pilates Reformers and Equipment and the sole distributor of ToeSox, Tavi, and Base 33 Socks and Tavi Activewear in Australia.  Providing the complete solution to all home and studio needs, we supply a comprehensive range of Pilates Reformers, Apparatus, Fitness Equipment and Accessories. From product Research and Development right through to end use delivery and maintenance; our many years of industry involvement gives us the knowledge and experience to correctly cater to everyone’s needs.

Ikigai imports is inspired out of finding products that enhanced the training outcomes of our original core business. To rehabilitate clients in our Allied Health business we had to think beyond the musculoskeletal system and think 3 dimensionally to provide comprehensive assessment and training. The break thru came when applying rehabilitation methodology to everyday Pilates and Fitness training and the development of our Adaptive Training Model.

We sell world class products that are unique and service the Rehabilitation, Athletic, Fitness and Pilates markets. Our products are rooted in Neurological, Cardiovascular and Musculoskeletal physiology to provide optimal assessment, training, fitness and rehabilitation solutions.

The product range provides end to end assessment and training solutions to find your clients limitations and formulate precise training advice. These solutions include

  • Assessment of maximum Vo2
  • Nutrition assessment and objective prescription
  • HRV/EEG (Heart Rate Variability/Electroencephalography),
  • Respiration assessment and training
  • Aerobic/Anaerobic Thresholds
  • Fat/carbohydrate ratios and metabolic profiling
  • Neurocognitive, Sensorimotor and Proprioceptive training
  • Neuroplasticity training
  • Weight Training

Ikigai Imports can provide customised analysis of your Fitness or Rehabilitation facility. We offer a full facility design and set up service. Ongoing service and maintenance are available. “

The united body for Australia’s health and well-being.

Activating Every body. Every way. Every day. AUSactive is a not-for-profit industry association that exists to professionalise the exercise and active health industry through engaging in partnerships, advocacy, delivering education, quality and accreditation. AUSactive supports the industry to deliver an environment for more Australians to adopt a healthy, active lifestyle.

Xplor Technologies is the first global company integrating smart software, seamless payments, and Commerce Accelerating Technologies. We help our customers achieve more growth, faster. Xplor Clubware is a leader in innovative gym management software systems. Consolidating all your processes, admin, reporting and payments into one neat, user-friendly platform. Xplor Clubware is purpose-built to help forward-thinking gyms, fitness clubs and enterprises manage and grow a profitable business.

Les Mills is a global market leader in group fitness and team training solutions.

Les Mills Asia Pacific services the Australia and Southeast Asia, including Malaysia, Philippines, Indonesia, Singapore, Brunei, Vietnam, Thailand, Myanmar, Cambodia, Maldives, Guam, Laos and Papua New Guinea.

Optimising group exercise to attract new and retain existing members, Les Mills Asia Pacific provides world-class Instructor training, premium SMART TECH fitness equipment, Virtual fitness solutions, at-home workouts through LES MILLS+, Les Mills workouts hosted on a fitness business’ own app/website through LES MILLS Content, comprehensive marketing support, and a unique Group Fitness Management system to help businesses achieve their maximum business potential. Every week, more than 6 million people enjoy Les Mills classes around the world via 21,000 fitness facilities in 110 countries, delivered by 140,000+ instructors.

KX Pilates

KX Pilates is a modern evolution of reformer Pilates. Combining traditional reformer Pilates principles with progressive techniques, we curate full-body workouts designed to challenge every body. With over 85 locations and growing across Australia, there has never been a better time to join the dynamic movement.

Founded upon the ‘Kaizen Xperience’, originating from the Japanese philosophy of ‘kaizen’ or ‘change for the better’, KX delivers lasting results through small, continuous improvements to your fitness.
Define yourself with workouts that are always dynamic, always 50-minutes, and always on your terms — no one does Pilates like we do.


Myzone® delivers a fully connected solution for fitness club operators, and is respected as the fitness industry’s wearable of choice. Working with over 8,000 facilities across 83 countries, this award winning company offers your members live motivation feedback and an accurate, relevant wearable technology which intrinsically links them to your business wherever they train. Utilising in club live group heart rate software, club branded app, virtual classes and rewards platform, Myzone® is a retention and member engagement tool which allows operators to recognise, reward and gamify members exercise experience. In 2020, Myzone launched its new MZ remote Feature allowing clubs to stream live video integrated with live group heart rate wherever members are training. Connect with our team to find out how Myzone can deliver ROI for your business.

Gym Sales powered by ABC

The fitness market is more competitive than ever, which calls for a new approach to your member acquisition and growth strategy. GymSales powered by ABC is a robust fitness-focused CRM with intuitive tools that can capture, nurture and convert prospective members, as well as identify and manage upsell opportunities. Give your team the tools they need to grow your membership and beat sales goals using an automated, disciplined approach.


Evolt is a digital body composition analytic company. Using the latest body composition technology, it’s the only product on the market that offers personalized calorie & macronutrient recommendations based on an individual’s true lean body mass. This innovative technology provides a digital health tracking platform for the user as an intuitive data analytics platform.

In a connected, digital, IoT world, businesses must provide better solutions to health. Evolt delivers baseline health metrics and tracking to provide data that enables change.
Evolt is at the forefront of body composition technology and uses an evidence-based approach to its development and practical use. Evolt has its own Research and Development Team consisting of highly qualified professionals in the field of exercise science, body composition, and nutrition