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SPEAKERS

KEYNOTE PRESENTER
Tap on the speaker’s photo to view their biography.

Matt Purcell

Australia's Leading Brand & Marketing Strategist

Greg Sellar

Leadership & Communication Specialist

PRESENTERS
Tap on the speaker’s photo to view their biography.

Chantal Brodrick

Presenter & Emcee | Voice Actor | Marketing Consultant

Dan henderson

Founder of Fitness Profit

rebecca anderson

Co-owner at Filex Convention

PANEL SPEAKERS

Emmett Williams

CEO MyZone, Asia Pacific

Justin Ashley

Founder & CEO, One Playground

Cameron Falloon

Founder of Body Fit Training (BFT)

Mark Richardson

Senior Business Advisor, Fitness Business Sales

Ben Lucas

Founder of Flow Athletic

Michelle Furniss

General Manager, Gym for Xplor Technologies

Fiona Keable

Co-Founder, The Real Body Movement

MORE PRESENTERS ANNOUNCING SOON!

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Matt Purcell

Australia's Leading Brand & Marketing Strategist

Matt Purcell is Australia’s leading brand and marketing strategist, working with personal brands and companies to build authority, grow audiences, and turn attention into real business outcomes. His companies have partnered with organisations and brands including Fitstop, Amex, Layne Beachley, Guy Sebastian, Australian Government and many more.

Widely known for his practical frameworks and strategic approach to branding, marketing, and business growth, Matt helps founders and operators position themselves as leaders in their industries.

Matt has shared the stage at TEDx, was ranked among the Top 100 Young Entrepreneurs in Australia, and was named 2x Sydney Young Entrepreneur of the Year (2023,2025).
He is the founder of multiple ventures including The Business Academy (Partners with Janine Allis), KYU Media (Award winning marketing agency), Social Kung Fu (Evidence Based Anti Bullying Education) and is on national media on various business and social justice topics.

greg sellar

Leadership & Communication Specialist

Greg has worked in the leadership and service industry for the last 12 years after a 24-year career in fitness. He has spent his time helping over half a million individuals in 55 countries develop their skills and broaden their thinking across retail, media, mining, aviation, automotive and fitness, drawing on his extensive background including a degree in Exercise Science, a Masters in NLP and a Diploma in Coaching, Leadership & Mentoring.

Chantal Brodrick

Presenter & Emcee | Voice Actor | Marketing Consultant

Chantal Brodrick is regarded as one of the most experienced and respected emcees in the Australian Fitness Industry, having served as the host for the prestigious AusActive Awards for five consecutive years (2019 – 2023) and the Filex Business Summits for five years (2018 – 2022), in addition to hosting the New Zealand Exercise Industry Awards twice.

Chantal’s influence extends globally, having presented at major events like IHRSA, IDEA World, and the Athletic Business Show. Her dedication and impact were acknowledged in 2019 when she was named one of IHRSA’s ‘Women Who Inspire’ in Club Business International Magazine.

Apart from her role as a presenter, Chantal has conducted over 300 interviews on and off camera with prominent figures including business leaders, authors, coaches, and health professionals through her hosting of The Fitness Business Podcast and Mind123 Health Series.

In governance, Chantal served on the Board of Directors for AusActive (2019 – 2023) and the Active Queenslander Industry Alliance (2021 – 2023). Before her career in fitness, she accumulated 15 years of experience in media, specializing in sales and marketing.

Dan Henderson

Founder of Fitness Profit

Dan has built and sold multiple fitness businesses and now coaches over 150+ business owners on how to have more impact, profit and income. He is a published author and has presented at major Fitness Conferences around the world.

rebecca anderson

Co-owner at Filex Convention

Rebecca is the co-founder of The Growth Agency, a high-performance digital marketing firm specialising in growth for fitness businesses, and the co-owner of Filex, Australia’s leading fitness education brand.

With over 15 years of industry experience spanning personal training, gym ownership, executive management and consulting Rebecca brings unrivalled insight into what it takes to grow a fitness business in today’s market. Through The Growth Agency, she partners with service-based businesses to drive high-quality leads, streamline systems and scale sustainably

Her approach is direct, data-driven and built on a deep understanding of the fitness industry from the inside out. Whether it’s designing lead-gen ecosystems, improving offer structures, or maximising ad performance, Rebecca is known for delivering clarity, strategy, and measurable growth.

Emmett Williams

CEO MyZone, Asia Pacific

I’m Emmett a founding Partner in the global wearable technology brand Myzone – a hardware, cloud-ware, and software mix that drives exercise adherence for the end user, and customer engagement metrics for the network partner. Check it out at MYZONE.org
I moved from Australia to the USA in 2011 to manage Myzone through the developmental phase of its commercial existence. After 2 years of beta with the product, and 2 years of establishing product market fit through a significant amount of market interface, I was part of the senior team that led the company thru its ‘go to market’ phase in 2013/14, seeing the system now installed in over 7000 health clubs in 60+ different countries. The platform is currently attracting tens of thousands of new users every month, changing behaviour one exerciser at a time.

Justin Ashley

Co-found and CEO, One Playground

2021 Young Entrepreneur of the Year Justin Ashley is the co-founder and CEO of award winning One Playground (formerly Fitness Playground) and The Bunker. The beautifully designed all encompassing concept has been recognised as the APAC Boutique Gym of The Year and Mens Health Gym of the Year. But Ashley believes that his team of “Great Humans” are at the centre of any success, which has led to the company being ranked in the top 50 Places to Work in Australia on two occasions. From its humble origins as a local bootcamp, One Playground has grown organically to a team of over 250 Great Humans supporting 15,000 members.

Cameron Falloon

Founder of Body Fit Training (BFT)

Cameron Falloon founder of BFT (Body Fit Training), a fast-growing fitness franchise out of Australia with 250+ (and growing) studios across the globe. Cam has had an extensive career as a strength and conditioning head coach for elite sporting teams including AFL teams Geelong Cats, Western Bulldogs and Port Adelaide Power. He has also trained elite soccer teams internationally, and was the personal fitness trainer for Princess Diana. Cam’s philosophy centres on delivering results-driven programs via progressive training loads. In other words, you’ll increase your capacity and capability week-to-week in 8-10 week blocks so that you’ll see progress in your body make up and results you achieve. It’s the same strategy he’s used successfully for over 20 years in the industry.

Michael Cunico

Senior General Manager of Fitness, Innovation and Projects for Viva Leisure

Michael Cunico is the Senior General Manager of Fitness, Innovation and Projects for Viva Leisure and is responsible for driving the strategic direction of personal training, group exercise, club design and secondary revenue opportunities across Viva Leisure owned locations. Michael has spent most of his career working directly with club operators, personal trainers, and instructors to maximize their performance and to positively impact members. He has delivered training to thousands of trainers and instructors globally and has been involved with the development and refurbishment of hundreds of health clubs.

Ben Lucas

Founder of Flow Athletic

Ben Lucas is a visionary entrepreneur and fitness enthusiast, renowned as the dynamic founder behind Flow Athletic. With an unwavering commitment to health and wellness, Ben has spent his career inspiring and empowering individuals to live their best lives. His journey began as a personal trainer, where he honed his expertise and passion for holistic well-being.
In 2013, Ben Lucas brought his dream to life by establishing the multi-award-winning Flow Athletic, a cutting-edge fitness studio in the heart of Paddington Sydney. Under his leadership, Flow Athletic has become a thriving community hub, dedicated to helping people achieve their physical and mental potential. Ben’s philosophy focuses on the fusion of mind, body, and spirit, promoting balance and vitality in all aspects of life.
Ben has run 43 full marathons, raised over $350,000 for charity and trained such celebrities as Elton John and Sam Smith in his illustrious career.
Ben Lucas’s impact extends beyond the studio, as he’s a sought-after speaker and advocate for mental health awareness, stress reduction, and the importance of mindfulness. With an unwavering dedication to helping others reach their fitness goals and embrace a healthier, happier life, Ben Lucas continues to be a driving force in the wellness industry, leaving an indelible mark on countless lives.

Michelle Furniss

General Manager, Gym for Xplor Technologies

Michelle Furniss is the General Manager – Gym for Xplor Technologies, the global company on a mission to provide gyms and health clubs everywhere with cutting-edge software and payment solutions.
Michelle has held pivotal roles within Xplor for over a decade, including her most recent position as Chief Commercial Officer for Australia/New Zealand, where she led sales, marketing, account management, and client services, overseeing a team of 100+ colleagues and serving more than 5,000 clients. Beyond her corporate success, Michelle is a certified personal trainer, group fitness instructor, and remedial massage therapist. Her fitness career spans over a decade in London, UK, where she not only led group fitness sessions and personal training but also managed health clubs. Michelle’s unique background and extensive experience in the fitness, tech, and payment solutions industries fuel her passion for assisting fitness professionals and businesses in delivering exceptional experiences, streamlining operations, and fostering lasting communities.

John Pirlo

Managing Director, Genesis Fitness

With over 30 years in the health and fitness industry, John Pirlo is a driving force behind some of Australia’s most successful fitness franchise brands. He is the Founder and Managing Director of Ninja Parc, a unique obstacle course franchise making movement fun, accessible, and inclusive for all ages. John also owns and operates 11 Genesis Health + Fitness clubs across New South Wales, showcasing his ability to scale and lead high-performing fitness businesses.
A passionate advocate for the power of movement, John is known for his hands-on leadership, innovative mindset, and commitment to creating engaging fitness experiences that break down barriers. His work continues to influence the future of fitness in Australia, inspiring both industry peers and the communities he serves.

XODA

Configure. Optimise. Grow.
XODA is a revolutionary operating system designed specifically for the Health and Wellness industry. Whether you’re a startup or an established enterprise, XODA offers the latest in innovative software to meet your business needs. XODA seamlessly integrates all essential functionalities in one place, allowing you to effortlessly configure, optimise, and grow your business.
Crafted by fitness experts with an intimate understanding of industry challenges, XODA offers a distinctive solution that empowers you to build and grow your business on an all-encompassing Freemium plan. In addition, XODA provides Premium and Ultimate options that allow you to take your business to the next level as you expand and succeed.
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Jim Bradley Speedball Co

For over 40 years we have been the benchmark for speedballs and punching bags for competitions and gyms around the world. We are positioned at the top of the market for quality and performance and our products are widely used in gyms around Australia and very affordable!

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Skyler

Skyler Rubber Australia is specializing in all types of rubber gym floorings such as rubber gym tiles, rubber gym rolls. Our factory in Vietnam is more than 25 years in rubber business. We can supply any types of rubber floorings up to customers request

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One Music

OneMusic Australia issues licenses to play the vast majority of the many millions of songs heard on radio, TV, music-streaming services as well as music that is bought online or bought from a retailer. Licence fees produce royalty income which are paid out direct to music creators, here and around the world. The same system of issuing licences to use music in a business exists in almost every country around the world. Unlike most other countries in the world, licensing music use in a business in Australia is a one step, not a two-step process. OneMusic issues licences on behalf of songwriters and composers (who belong to membership body APRA AMCOS) and recording artists and record labels (through PPCA).

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ATP Science

Whilst we have fun in our Marketing department, Science is of the ultimate importance to us – it’s even in our name. We have over 13 Health Science degrees including 2 Masters of Health Science and a PhD in Food Science. We love the Naturopathic ethos that states “natures knows best” and real food is at the heart of everything we do. We believe the proof is in the pudding so to speak and the products need to work as stated. While others employ more in their Marketing department than their R&D and education departments – we do not!

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Martin & Pleasance

For over 150 years Martin & Pleasance has provided an extensive range of natural remedies and medicines based on a commitment to Innovation, Quality, Integrity, and Sustainability. Proudly Australian made and owned, we remain loyal to traditional preparation techniques that have proven their value and effectiveness over time. Martin & Pleasance prides itself on pioneering new and emerging products without compromising standards of performance, while continuing to strengthen our traditional brands, which have built the company’s foundations.

Our success is measured by product performance and consumer satisfaction. We use the best raw materials, utilise the highest manufacturing standards and are committed to providing our customers with quality, efficacious products.

Your health is our priority, and Martin & Pleasance is committed to providing premium products, which combine traditional and scientific knowledge.

The Martin & Pleasance brand portfolio includes products suitable for various lifestyle stages and health conditions that can be chosen with confidence.

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Zen / Martin & Pleasance

Zen products are formulated by a world-renowned herbalist and naturopath specialist using a hybrid of herbs used in Traditional Chinese and Ayurveda medicine. Zen has a range of products to support topical pain relief and injury repair ensuing you can stay pain free and live an active life. Proudly Australian made and owned, the Zen formulations remain loyal to traditional preparation techniques that have proven their value and effectiveness over time.

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KX Pilates

MEET THE WORKOUT UNLIKE ANY OTHER.

KX Pilates is a modern evolution of reformer Pilates. Combining traditional reformer Pilates principles with progressive techniques, we curate full-body workouts designed to challenge every body. With over 85 locations and growing across Australia, there has never been a better time to join the dynamic movement.

SMALL MOVEMENTS, GIANT LEAPS.

Founded upon the ‘Kaizen Xperience’, originating from the Japanese philosophy of ‘kaizen’ or ‘change for the better’, KX delivers lasting results through small, continuous improvements to your fitness.

Define yourself with workouts that are always dynamic, always 50-minutes, and always on your terms — no one does Pilates like we do.

VISIT OUR SITE

Ikigai Imports

Ikigai imports is inspired out of finding products that enhanced the training outcomes of our original core business. To rehabilitate clients in our Allied Health business we had to think beyond the musculoskeletal system and think 3 dimensionally to provide comprehensive assessment and training. The break thru came when applying rehabilitation methodology to everyday Pilates and Fitness training and the development of our Adaptive Training Model.

We sell world class products that are unique and service the Rehabilitation, Athletic, Fitness and Pilates markets. Our products are rooted in Neurological, Cardiovascular and Musculoskeletal physiology to provide optimal assessment, training, fitness and rehabilitation solutions.

The product range provides end to end assessment and training solutions to find your clients limitations and formulate precise training advice. These solutions include

  • Assessment of maximum Vo2
  • Nutrition assessment and objective prescription
  • HRV/EEG (Heart Rate Variability/Electroencephalography),
  • Respiration assessment and training
  • Aerobic/Anaerobic Thresholds
  • Fat/carbohydrate ratios and metabolic profiling
  • Neurocognitive, Sensorimotor and Proprioceptive training
  • Neuroplasticity training
  • Weight Training

Ikigai Imports can provide customised analysis of your Fitness or Rehabilitation facility. We offer a full facility design and set up service. Ongoing service and maintenance are available.

Pain Away

“Pain Away is Australia’s No1 topical pain relief brand containing arnica and naturally derived active ingredients.

Pain Away is Australia’s leading naturally derived pain relief wellness company. Our quality range of high potency and pharmaceutically listed pain relief topical and oral products, reinforce the standing of Pain Away being AUSTRALIA’S No1 TOPICAL SPRAY & CREAM PAIN RELIEF BRAND. Our continued support of the community, junior and elite sporting athletes and teams, are just some of the reasons why for over the last two decades, Pain Away Australia has always been and will always be, one of the most trusted names for pain relief across Australian pharmacies.

Our products are MADE IN AUSTRALIA, FOR AUSTRALIANS, BY AUSTRALIANS.

Train, Perform, Recover”

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Myzone

Myzone® delivers a fully connected solution for fitness club operators, and is respected as the fitness industry’s wearable of choice. Working with over 8,000 facilities across 83 countries, this award winning company offers your members live motivation feedback and an accurate, relevant wearable technology which intrinsically links them to your business wherever they train. Utilising in club live group heart rate software, club branded app, virtual classes and rewards platform, Myzone® is a retention and member engagement tool which allows operators to recognise, reward and gamify members exercise experience. In 2020, Myzone launched its new MZ remote Feature allowing clubs to stream live video integrated with live group heart rate wherever members are training. Connect with our team to find out how Myzone can deliver ROI for your business.

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Human Kinetics

Human Kinetics is a world leading information provider in fitness, health, wellness, sport and physical activity. Our books are research based and authored by experts from around the world. Our books provide science-based learning in the areas of personal training, specific sports, human movement, sports sciences, ageing, physical education, dance, and more.

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HF Industries

“HF Industries has been a leading commercial and home fitness equipment supplier for almost 40 years. Family-owned and operated, we have worked with some of the most highly regarded international brands in the market, assisting personal and professional clients with their cardio, strength, and pilates equipment needs. Whether you are looking to complete a commercial facility, or starting a training program at home, HF Industries has the experience to help you with the right equipment to achieve your fitness and lifestyle goals.

Train for life with functional, versatile equipment you can trust. Make Your Move. “

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Australian Avocados

Australian Avocados are currently working with the health professional community to amplify the benefits of including more avocado in the everyday diet. Most Australians love a good avocado, but many aren't aware of the growing body of evidence that supports the health and nutrition benefits of avocados. That's why Australian Avocados has created a range of new tools, resources and information materials for health and fitness professionals. This project has been funded by Hort Innovation, using the avocado research and development levy and contributions from the Australian Government. Hort Innovation is the grower owned, not-for-profit research and development corporation for Australian horticulture.
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Nuts for life

Nuts for Life is Australia’s voice for the vital role nuts play in good health and nutrition.

They help busy health professionals stay up-to-date on evidence-based news and research on nuts, sharing why eating a handful (or 30g) of nuts every day is essential to the health of all Australians.

Regular nut consumption offers major health benefits, being linked with reduced all-cause mortality, and a lower risk of dying from heart disease and cancer – which claim the lives of too many Australians. And decades of research shows eating nuts is not linked with weight gain.

Nuts for Life is funded by the Australian nut industry and the Australian Government, through Hort Innovation Australia’s ‘Hort Frontiers Healthy Food Fund’.

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AFAA International

“Being your best. Motivating people to believe in their own power. Inspiring others to move toward healthier and happier lives.
For over 35 years these are the results that make the Athletics and Fitness Association of America™ (AFAA) a dominant force in movement-based health and fitness certification.
AFAA’s groundbreaking Group Fitness Instructor Program is accredited by the National Commission for Certifying Agencies (NCCA).
Our vision isn’t to just change bodies, but to advance the lives of instructors and those they guide through their own personal fitness journeys.
AFAA instructors and trainers have gone out into the world to share their love for fitness, and be the person that others look to for a superior learning experience.”

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HF Industries

HF Industries has been a leading commercial and home fitness equipment supplier for almost 40 years. Family-owned and operated, we have worked with some of the most highly regarded international brands in the market, assisting personal and professional clients with their cardio, strength, and pilates equipment needs. Whether you are looking to complete a commercial facility, or starting a training program at home, HF Industries has the experience to help you with the right equipment to achieve your fitness and lifestyle goals.

Train for life with functional, versatile equipment you can trust. Make Your Move.

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Com Marketing

At COM Marketing we help fitness & wellness studios grow their business and double their income.
Our mission is simple: demystify online marketing into a proven, predictable and repeatable process so you can build a sustainable business and gain massive momentum in your business.
We are a team of like minded individuals with extraordinary skills and we are confident that with our training you will reach the results you deserve, generating more leads and more sales for your business, leaving you with more time to spend being active and working on the things you love.
Our award winning COM Marketing Ninja Program has empowered thousands of Fitness Studios and have now been recognised by the

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Zenbly

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Pain Away

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Pilates Reformers Australia

For over 10 years, Pilates Reformers Australia is your one stop shop for all things Pilates. We are the leading supplier of Align-Pilates Reformers and Equipment and the sole distributor of ToeSox, Tavi, and Base 33 Socks and Tavi Activewear in Australia. Providing the complete solution to all home and studio needs, we supply a comprehensive range of Pilates Reformers, Apparatus, Fitness Equipment and Accessories. From product Research and Development right through to end use delivery and maintenance; our many years of industry involvement gives us the knowledge and experience to correctly cater to everyone’s needs.

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Ikigai Imports

Ikigai imports is inspired out of finding products that enhanced the training outcomes of our original core business. To rehabilitate clients in our Allied Health business we had to think beyond the musculoskeletal system and think 3 dimensionally to provide comprehensive assessment and training. The break thru came when applying rehabilitation methodology to everyday Pilates and Fitness training and the development of our Adaptive Training Model.

We sell world class products that are unique and service the Rehabilitation, Athletic, Fitness and Pilates markets. Our products are rooted in Neurological, Cardiovascular and Musculoskeletal physiology to provide optimal assessment, training, fitness and rehabilitation solutions.

The product range provides end to end assessment and training solutions to find your clients limitations and formulate precise training advice. These solutions include

  • Assessment of maximum Vo2
  • Nutrition assessment and objective prescription
  • HRV/EEG (Heart Rate Variability/Electroencephalography),
  • Respiration assessment and training
  • Aerobic/Anaerobic Thresholds
  • Fat/carbohydrate ratios and metabolic profiling
  • Neurocognitive, Sensorimotor and Proprioceptive training
  • Neuroplasticity training
  • Weight Training

Ikigai Imports can provide customised analysis of your Fitness or Rehabilitation facility. We offer a full facility design and set up service. Ongoing service and maintenance are available. “

AUSactive

The united body for Australia’s health and well-being.

Activating Every body. Every way. Every day. AUSactive is a not-for-profit industry association that exists to professionalise the exercise and active health industry through engaging in partnerships, advocacy, delivering education, quality and accreditation. AUSactive supports the industry to deliver an environment for more Australians to adopt a healthy, active lifestyle.

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Xplor

Xplor Technologies is the first global company integrating smart software, seamless payments, and Commerce Accelerating Technologies. We help our customers achieve more growth, faster. Xplor Clubware is a leader in innovative gym management software systems. Consolidating all your processes, admin, reporting and payments into one neat, user-friendly platform. Xplor Clubware is purpose-built to help forward-thinking gyms, fitness clubs and enterprises manage and grow a profitable business.
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Les Mills

Les Mills is a global market leader in group fitness and team training solutions.

Les Mills Asia Pacific services the Australia and Southeast Asia, including Malaysia, Philippines, Indonesia, Singapore, Brunei, Vietnam, Thailand, Myanmar, Cambodia, Maldives, Guam, Laos and Papua New Guinea.

Optimising group exercise to attract new and retain existing members, Les Mills Asia Pacific provides world-class Instructor training, premium SMART TECH fitness equipment, Virtual fitness solutions, at-home workouts through LES MILLS+, Les Mills workouts hosted on a fitness business’ own app/website through LES MILLS Content, comprehensive marketing support, and a unique Group Fitness Management system to help businesses achieve their maximum business potential. Every week, more than 6 million people enjoy Les Mills classes around the world via 21,000 fitness facilities in 110 countries, delivered by 140,000+ instructors.

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KX Pilates

MEET THE WORKOUT UNLIKE ANY OTHER
KX Pilates is a modern evolution of reformer Pilates. Combining traditional reformer Pilates principles with progressive techniques, we curate full-body workouts designed to challenge every body. With over 85 locations and growing across Australia, there has never been a better time to join the dynamic movement.

SMALL MOVEMENTS, GIANT LEAPS
Founded upon the ‘Kaizen Xperience’, originating from the Japanese philosophy of ‘kaizen’ or ‘change for the better’, KX delivers lasting results through small, continuous improvements to your fitness.
Define yourself with workouts that are always dynamic, always 50-minutes, and always on your terms — no one does Pilates like we do.

VISIT OUR SITE

Myzone

Myzone® delivers a fully connected solution for fitness club operators, and is respected as the fitness industry’s wearable of choice. Working with over 8,000 facilities across 83 countries, this award winning company offers your members live motivation feedback and an accurate, relevant wearable technology which intrinsically links them to your business wherever they train. Utilising in club live group heart rate software, club branded app, virtual classes and rewards platform, Myzone® is a retention and member engagement tool which allows operators to recognise, reward and gamify members exercise experience. In 2020, Myzone launched its new MZ remote Feature allowing clubs to stream live video integrated with live group heart rate wherever members are training. Connect with our team to find out how Myzone can deliver ROI for your business.

VISIT OUR SITE

Gym Sales powered by ABC

The fitness market is more competitive than ever, which calls for a new approach to your member acquisition and growth strategy. GymSales powered by ABC is a robust fitness-focused CRM with intuitive tools that can capture, nurture and convert prospective members, as well as identify and manage upsell opportunities. Give your team the tools they need to grow your membership and beat sales goals using an automated, disciplined approach.

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EVOLT

Evolt is a digital body composition analytic company. Using the latest body composition technology, it’s the only product on the market that offers personalized calorie & macronutrient recommendations based on an individual’s true lean body mass. This innovative technology provides a digital health tracking platform for the user as an intuitive data analytics platform.

In a connected, digital, IoT world, businesses must provide better solutions to health. Evolt delivers baseline health metrics and tracking to provide data that enables change.
Evolt is at the forefront of body composition technology and uses an evidence-based approach to its development and practical use. Evolt has its own Research and Development Team consisting of highly qualified professionals in the field of exercise science, body composition, and nutrition

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