Amelia started her first fitness business at 19 – fast forward 20 years and she is regarded as an industry trailblazer, having successfully launched 4 businesses which have generated over $100m. She is the co-founder of the Michelle Bridges 12-Week Body Transformation, one of Australia’s most successful online training platforms.Amelia understands the challenges of starting a business, testing the market, investing for growth, managing growth, managing shifting markets and the collective power of a kick-arse team (one biz was awarded the national BRW Top 50 Places to Work). She is also a registered exercise scientist with a Masters in Nutrition, the health and fitness expert on Ch9’s Today Show, appears regularly in the media and has recently launched a podcast for working mums called Healthy Her (she’s a mum of four kids under 6). Amelia loves nothing more than working with people who want to step out of the shadows of self doubt, find their passion and live a life worth telling future generations.