Having your own business can bring you freedom, but can also drag you down. In this session we will delve into the four main stages of a business: idea, startup, maturity, and exit. This session is suitable for businesses or business ideas with 3+ staff and will help you step out of the day to day and think about where your business is heading and why. It will help you understand the winning formulas for each stage, the opportunities, and the traps to avoid. If you’re looking for a stack of MBA theory then this isn’t for you, this session uses experiences from Amelia’s 4 fitness businesses as a platform to help you work out your master plan no matter what stage of business you’re at.
SAT2A • A Tim Tam Marketer in the Fitness Industry: How to Connect with Your Customer and Find Your Profitable Niche
As an industry we get swept up in what our digital strategy should be before we have an understanding of the fundamentals. Who is our consumer, what are they motivated by and how can we make a difference to their lives? Having the fundamentals nailed can save time and money but also deliver benefits like building cohesive teams who use the right language to attract the right clients to your business. No matter if your business is one facility or fifty, join Rebecca Carson as she covers some of the forgotten basics of marketing positioning that need and deserve attention, BEFORE you get to execution and start spending your hard-earned money!
This session will cover:
– The situation assessment – understanding your strengths, opportunities AND your threats
– Developing your brand positioning
– Planning the mix of tactics to deliver the strategy
This session will deliver a combination of strategic and operational tactics to ensure your business is competitive now and into the future. The 29 strategies will cover industry trends around leadership, sales, marketing, retention, professional development, programming and human resources. You will case studies of success from various business models across the globe. You will leave the session with a checklist to audit your own business and then develop actions to make a difference. Be prepared in this session to challenge the way you do things as we focus on getting better!
With only one chance to inspire complimentary guests and those introduced through trial workouts or low entry campaigns, gym owners, managers, PT’s & staff will increase confidence with conversion, reduce the frustration of follow-up and create more income through using the 5 simple steps to inspire people to buy. Learn how to;
1) Qualify the lead to stop wasting time
2) Diagnose a compelling reason to buy
3) Conduct a complimentary session or tour to create maximum value
4) Present prices without being awkward
5) Have the client/member “choose to buy” rather than feeling they are “being sold to”
Currently there are more disruptive forces in the fitness industry than we have seen in over two decades. As our industry continues to expand and mature, we need to respond to a changing fitness culture. With these changes, adjustments needs to be made for both small and large players to continue to be successful. In this session, find out what’s hot, what’s here to stay and determine where you and your business may best fit or need to evolve in an every changing landscape.
LinkedIn is one of the fastest growing platforms in the social media landscape. LinkedIn is a business focused platform that can offer unique opportunities for fitness businesses outside of the usual social media channels. This session will show all types and stages of fitness businesses the opportunities and functions available to them on LinkedIn.
With the fitness industry experiencing exponential growth, creatively defining your differentiators is the key strategy for positioning your business ahead of the competition within your market. In this workshop style lecture, using a combination of partner exercises and research activities, attendees will work through the exact steps necessary for well defining their product offering, researching their competitive market, strategically positioning their brand and adjusting their marketing plan to better reach their target audience and increase new client acquisition.
Enhancing the retention of your fitness business is the single most important factor for increasing its profitability.
Through following our 5 horsemen of retention; a world class on-board, hosting memorable events, leveraging technology, recognising & rewarding at every opportunity and becoming an influential leader you will create a culture where clients never leave. This interactive presentation will equip new and experienced fitness business alike with a practical strategy that delivers a significant impact.
In the era of wearable and ubiquitous data capture/ distribution, there is an abundance of technology advancements that are changing the way that we interact with our customer. Global industry veteran Dave Wright shares his insights into the trends in technology that are shaping the way our health clubs are run and what our potential customers expect. As per the infamous quote, it’s not the big that eat the small, but the fast that eat the slow.