DATE & LOCATION
9am – 5pm / 13 July 2019
Brisbane Convention & Exhibition Centre
13 JULY 2019 / BRISBANE CONVENTION & EXHIBITION CENTRE
The FILEX Immersive Series has been designed to offer greater opportunity for fitness professionals to deepen their knowledge and skills in the hottest and most in-demand topics.
To be ahead of the game in a competitive fitness landscape, it’s essential to stay abreast of the latest information available. In order to be the best, it helps to learn from the best. The Ultimate Game Plan for Growth is a deep-dive into how you can build and maintain a dynamic and successful fitness business. Join 4 amazing fitness industry leaders who will share with you how to keep your business in growth – more clients and more members.
This unique learning experience looks at the topic from all angles, from filling the funnel with more quality leads, successfully introducing them to your business and training, on-boarding them for longevity and the tips to keep them as raving fans. Finish the day with round table learning and connecting with others, facilitated by our world-class faculty.
FILEX Immersive – guarantees to deliver you a road map for success.
This deep dive explores the member/client lifecycle- giving you best practice tools and tips to;
|9.15am|| Mastering lead generation & brand devotion: enticing newcomers|
With the rise of mobile phones, infinite scrolling and 15-second disappearing videos we have now entered the attention economy meaning you may not have a lead problem, you may have an attention problem. Those fitness businesses that can capture people’s attention will win the game. Explore how to stand out in a crowded market place, by securing under-priced attention (aka cheap leads) to leave your competitors behind you.
|10.45am||You’ve got the lead – now what? Make your conversion gains |
Free offers and low cost trials are a highly effective method for filling your sales funnel, but if you’re not converting these leads then your funnel has a serious blockage that could be impacting your bottom line. This session uncovers a step-by-step process on how to effectively use offers and trials to convert a higher percentage of your leads into paying clients and members.
|1pm||Get on-board! Providing an elite client on-boarding experience|
Inducting your client or member the right way is shown to have a significant impact on their commitment to your brand and the value this brings to your business. From setting up the client for success, developing early habits and interactions, through to helping them share their love of your brand to their friends and families, this session explores what the best operators do, providing great take home ideas for you to incorporate immediately.
|2.30pm||The Power of Raving Fans|
This session explores how to create a business where your client or member never leaves. Keep your existing clients aligned and committed to your brand, improve your retention and improve the total value of each client so that they want to spend more time, and money, with you.
|3.45pm||Roundtable group activity|
|Rates||Fitness Australia Member||Non-member|
|Earlybird Rates (Now – 22 June 2019)||$249||$299|
|Standard Rates (23 June – 13 July 2019)||$299||$349|
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