PT Business Summit

THURSDAY 3 APRIL / Crown Conference Centre 

To run a truly successful personal training business that will allow you to live the lifestyle you want, you need to work smarter, not harder. This is exactly what the FILEX 2014 PT Business Summit has been designed to enable.

A stellar faculty of international and local fitness and business minds present a day of practical advice and horizon-expanding concepts to help you embrace change and build an industry career defined by longevity, extraordinary client outcomes and financial success.

Join fellow personal trainers, studio owners and managers for a day of inspiring ideas, debate and networking that will empower you to approach your PT business with renewed vision and a roadmap for long term success.

The neuroscience of engagement
Paul Taylor

For many years, the vast majority of the medical, health and fitness fraternity has told people what they need to do to enhance their motivation. Years of clinical research and evidence from intervention programs have proven that this approach does not work. The best interventions will only work if they are adopted. It is essential, therefore, to look at how we engage clients to adopt healthy lifestyles. Paul explores the neuroscience research on how to engage and influence others, presents a comprehensive model and ties this to a proven model of behaviour change. Take home the skills to successfully help your clients embrace healthy change – and stick to it. L

Clear outcomes: the definition of PT success
Ian O’Dwyer

In the fitness industry we are very good at creating words and terms to describe everything from training styles to goals and recovery. While it may sound compelling, this unique language doesn’t necessarily result in effective outcomes for clients – largely because it lacks clear definition. Defining commonly used industry terms, Ian reveals how better clarity of communication will allow you to educate and empower your clients to fulfil their goals – in turn leading to career longevity and increased financial reward for you. Discover how to speak the client’s language, implement simple strategies to educate and empower clients, and become a powerful guiding force in clients’ lives. L

Book yourself solid® for personal trainers
Michael Port

Marketing doesn’t get you clients. Fortunately, in this mind-bending and big-thinking session, Michael reveals what does. Learn the most reliable system for getting more clients than you can handle. If you’re just getting started in the business of personal training, or if you need to fill your calendar with the most ideal clients, you’ll shake your head in disbelief at how simple it can be when you follow the Book Yourself Solid system. If you’re nervously anticipating the future and don’t know exactly how you’re going to book more business with your ideal clients, stop worrying – after this session, you will. L

 FILEX Forum

Making the web work for your PT business
Amelia Burton, Kat Loterzo & Bill Moore

FILEX Forums feature three industry leaders presenting their unique ideas in 20 short minutes each. Join Amelia, Kat and Bill to gain a valuable insight into the biggest challenges and victories they experienced while launching and growing their online training businesses, and take home the inspiration to explore this emerging area in your business. Concise, revealing and thought-provoking, your mind will be opened to a world of PT business possibilities.

The blueprint for PT prosperity
Todd Durkin

As the fitness industry evolves at warp-speed there are some extremely important foundational principles and practices you need to follow to ensure maximum success. Industry expert Todd shares his key business principles and systems, addressing the critical areas of client acquisition and retention, creative revenue generation, grassroots marketing, social media, developing world-class customer service and culture, and building a winning team. In a session packed with creative thinking, and backed by years of proven-results and experience, Todd provides a host of innovative ideas, and motivates you to embrace the changes necessary to elevate your business to a new level.


Date: Thursday 3 April
Time: 8.30am to 5.30pm
Venue: Crown Conference Centre
Cost: Network Member: $449 • Non-member $519 OR Included in your PT Gold Pass registration
CECs: 3

The PT Business Summit includes a networking lunch and refreshment breaks throughout the day.