B4B: The fitness marketing lifecycle

Tom Hart

With multiple elements, a steep learning curve, and often infuriating technology, marketing can be the most challenging part of running a fitness business. If you don’t master a system to continually drive the right new prospects to your business, however, you’ll struggle to grow. Learn the ‘one number’ that can determine the success or failure of your business and how to consistently increase your leads, prospects and clients.


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About the presenter(s)
After successfully opening, operating, and selling his personal training, yoga, and spin studios in Christchurch, New Zealand, Tom relocated to Sydney where he served as a general manager for a chain of gyms.
With a passion for coaching and helping people achieve their goals, Tom joined the NPE team as the AP Regional Coaching Manager. A Ju Jitsu, sports and theatre buff, he supplemented his income with acting gigs when starting out in the fitness business.