FILEX 2018 BUSINESS SESSIONS

Discover the secrets to better business & bigger profits.

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3-Day Sessions

Click the session title for more information about the session and presenter's biography.

 Plenary Session

Time: 8am-9:15am

A1A: Building a Culture of Fierce People
Emma Barry

People are your culture and yearn to be a part of something bigger. Based on Emma’s first-hand experiences during the pioneering days of Les Mills, and from working with the luxurious lifestyle brand Equinox, you’ll learn how to find your “why”, live on purpose, ignite passion, build loyalty and use rituals to strengthen resolve. You’ll also discover how your social fundamentals create the core of who you are and, ultimately, your ability to deliver magical experiences to your members. L

 Plenary Session

Time: 8am–9:15am

A1B: Scaling Up For Long-Term Success
Andrew Simmons

So many businesses – both within and outside of the fitness industry – fail due to changes in market trends. This session outlines what you need to ensure long-term success, regardless of the trends. You’ll explore a proven four-step growth method that is successfully used by thousands of businesses to achieve outstanding results. You’ll leave this dynamic session with simple tools that can be immediately implemented to improve your cash flow, profitability and valuation. L

Super Session

Time: 12:30pm–6pm

A2A: The Business of Fitness
Thomas Plummer

Running a competitive fitness business today is harder than it’s ever been. We have more competition, new business types constantly emerging, and a generation of owners who understand the old rules don’t work anymore, but who don’t really know what to do next. This workshop provides a complete business system, from understanding your new client, to lead generation, to effective programming, and successful staffing. From this comprehensive session you’ll take home a thorough understanding of how to position your business to thrive in an ever-changing and constantly evolving market. Whatever your type of fitness business, this proven business platform will work for you. L SS

Time: 12:30pm-2:00pm

A2B: Online Marketing Essentials For Your Fitness Business
Richard Toutounji

From this informative session you’ll learn how to develop and implement a cohesive online marketing strategy, to ensure you stand out in a competitive marketplace. You’ll discover the new age of online marketing, and why social media marketing is essential. You’ll explore the relationship between offline and online marketing, you’ll discover how to grow your brand online – one view at a time, and you’ll examine current online marketing challenges and how to overcome them. You’ll also identify the five content pillars needed for a successful online marketing campaign. L


Time: 12:30pm - 2pm

A2C: How to use email effectively
Andy Fossett

In this session, you’ll learn discover how to use email as an authentic sales and relationship-building tool. Based on strategies learned from sending millions of emails to leads and clients around the world, you’ll share in practical tips to help you create emails that build trust and engagement with your clients and community. You’ll also gain insights into how to combine email and social media as a way to grow your business, regardless of what type of fitness business you run. L

Time: 2:45pm-4pm

A3A: Small Group Training – Business Planning for Club Owners & Managers
Jamie Hayes

Why most fitness clubs and trainers don’t make as much money (if any) from group functional training as they could be making. Innovative business models to increase: Engagement with members, Trainers’ incomes and Club’s income. There's been huge growth in small group and functional training. This session shows the various business models that clubs and trainers can adopt together to maximise the member penetration, minimise management hassles and maximise the incomes for the trainer and the club. L

Time: 2:45pm-4pm

A3B: Debate: Do Staff Make Or Break A Fitness Business?
Georgia van Tiel

This debate features a panel of industry experts who will discuss the benefits and negatives of staff, when it comes to making sure your fitness business, gym or studio is a success. The debate will cover topics such as: Should you hire staff based on experience and qualifications or personality? What happens to a business when a popular instructor moves on? How to retain staff in your business. Are star instructors a good thing for business? What's the best way to hire staff? L

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Time: 4:30pm-6pm

A4A: Building Better Teams
Greg Sellar

We all know having staff working cohesively is valuable and productive, but most teams are under-utilised by managers and owners. A high-performing team brings innovation, capability, satisfaction, achievement and profits; yet the real use of teams is surprisingly low. This session explores what it takes to be a high performing team leader, and the critical factors to turn your team into an even better and more successful one. L

 Business Breakfast

Time: TBC

Business Breakfast
TBC

TBC


Time: 8:30am-10am

B1A: How To Take Your Offline Business Online
Andy Fossett

Do you want to take your business online and generate revenue from online sales? Join Andy as he shares the strategy and skills needed to successfully grow your business on the web. Andy led the transformation of GMB Fitness from a side-project into a multi-million dollar company with over 45,000 clients worldwide, where almost 100% of GMB’s revenues come from selling online programs. You’ll learn the key characteristics of a successful online product and the practical steps to help you develop your first online course. L

Time: 8:30am-10am

B1B: Create Relationships Beyond Memberships
Andrew Taylor

Globally, fitness facilities are losing 50 per cent of their members annually, and 33 per cent of health club members stop attending by their third month. So now, more than ever, you need to understand how to create more meaningful connections between your members and your club. Prospects are spoiled with greater choice, and retention remains one of the industry’s biggest challenges, so now is the time to learn how to build a stronger business by moving beyond memberships. L


Time: 10:30am-12pm

B2A: Strategy + Execution = Win. Management Tools For High Performance Business Growth
Emmett Williams

Learn robust management and leadership tools from Emmett’s experiences with MYZONE, CFM, and Voyage Fitness. From this enlightening session, you’ll uncover the elements to help you win in the game of business, including identifying growth opportunities, solving problems, positioning against the competition, and engaging staff. With big money flowing into the industry it’s time to fight fire with fire, and there are clear ways to win. You just need to know how to think, communicate and operate with sheer excellence! L

Time: 10:30am-12pm

B2B: Leadership Strategies To Attract And Retain Employees
Justin Tamsett

The fitness industry in 2018 has a lot of managers but not many true ͞leaders͟. Whether you're a department manager or club manager, and whether you work for an independent club, franchise club or council facility, this session is designed to help you build a stellar reputation for leadership. Using the tools, strategies and leadership development resources shared in this session, you’ll have a line of people wanting to be part of your team. In 2018 and beyond, your leadership skills will define the success of your business or department, so let’s get them fine-tuned! L

Time: 10:30am-12pm

B2C: Social & Digital Marketing Update
Lynsey Fraser

Navigating the ever-changing world of social media and digital marketing can be frustrating for businesses. This session discusses the latest updates, new opportunities, and how they can be used to impact and improve your marketing strategies. Learn what’s new, what’s out-dated, and which strategies have the best ROI in the fitness industry. You’ll examine what’s trending in Facebook, Instagram, YouTube, Snap Chat, Google and SEO to ensure better cut-through and greater success for your online efforts. L

Time: 1:15pm-2:45pm

B3A: Creative Lead Generation Strategies For PTs Operating In A Membership-Dominant Fitness Business
Pete Gleeson

When a person joins a gym, their weekly fees are often pushing their budget to the limit... why on earth would they then want to pay extra for a personal trainer? In this session we'll teach you how to dispel the myth around trainers being unaffordable, and how to creatively connect with your database to increase your uptake of personal training (without the need to "walk the floor to pick up clients" or "cold call" #yuck). L

Time: 1:15pm-2:45pm

B3B: How To Digitise Your Sales To Make More Money!
Steve Jensen

Gone are the days of sending flyers and EDMs, doing outreach, and making copious amounts of calls with little return. To thrive in today’s competitive marketplace, you must generate maximum results from your investment of money and time. In this dynamic session you’ll discover new technology to digitise and automate your sales process, which will save you precious time and money, while also increasing leads and sales, reducing frustrations, and positioning your business as the authority in your marketplace. L

Time: 1:15pm-2:45pm

B3C: From Mice To Lions: Turning Your Personal Trainers Into A Sales Team
Matthew Wright

As our industry evolves, so too does the way we lead and manage our teams to provide quality programming for our members. Success starts by providing your fitness teams with the tools for greatness, rather than merely expecting it of them. From this eye-opening session, you’ll learn how to train and develop your fitness teams to become experts in customer service/experiences, which will lead to an increase in personal training revenue. L

Time: 3:15pm-4:30pm

B4A: Strategies For Fitness Business Success
Chantal Brodrick

In her role as host of The Fitness Business Podcast, Chantal has undertaken 1,700+ hours interviewing hundreds of leaders from the global fitness industry. In this enlightening session, you’ll explore three key traits that transform fitness leaders into extraordinary achievers. You’ll also share in Chantal’s insights into successes, challenges, and advice to help you create and lead an exceptional fitness business. L

Time: 3:15pm-4:30pm

B4B: Building, Growing & Inspiring A High Performance Team
Dan Henderson

Building a team enables us to enhance the impact we want to have on the world. We can achieve much more as a unit than we can on our own. Where do you start when it comes to building a world-class team? How do you recruit, train, mentor and inspire a team? Get ready for a raw, real and ultra practical presentation where you will walk away knowing exactly what is required to handle a team. L

Time: 3:15pm-4:30pm

B4C: The Ultimate System For Success
Simon Bungate & Briana Harkness

From this session you’ll take home a system that enables you to successfully transform lives, and create a business model that will generate an abundance of money and rewarding life experiences. Simon and Briana will run through the exact process that has transformed them from PTs into owners of one of the biggest privately owned facilities in the country. You’ll discover how their system creates passionate staff, countless transformations, high performing athletes, and you’ll learn why they’ve now started their own equipment company as a way to further assist others in realising their own dream fitness facility. L

 Plenary Session

Time: 5pm-6:15pm

B5A: How To Use Social Media To Fill Your Gym
Thomas Plummer

Social media marketing is rapidly replacing old school marketing techniques – so do you have the social media skills to drive more traffic to your gym? In this intensive workshop, you’ll learn how to successfully engage the next generation of members using fully staffed and budgeted, comprehensive social media marketing plan. You’ll explore how to personalise your gym, zone in on your target members, and implement tools and techniques to staff and budget a fully blown social media marketing plan. L

 Plenary Session

Time: 5pm-6:15pm

B5B: New York & Los Angeles: A Trend Report
Emma Barry

New York and Los Angeles are long-held hotspots for fitness innovation, with each location providing a well-worn path for fitness entrepreneurs to gain inspiration for product and service development. In this enlightening session you’ll take a provocative look behind the curtain of health and fitness, to understand the macro trends driving human behaviour; understand what to expect from sharing our sector with brand giants such as Nike, Amazon and Apple; and identify which concepts are bubbling up bi-coastally, to pave the way for what's NEXT in fitness. L

Time: 8:30am-10am

C1A: Get In The Game! Tips & Tricks For A Successful Small Group Training Program
Matthew Wright

Why the buzz over small group training (SGT)? From this energetic session you’ll find the answers to all your questions about forming and coaching small groups. You’ll explore how SGT can contribute to your bottom line while differentiating you from your competition; why fit pros should add it to their list of services; and how to best move from being a PT (or instructor) to a small-group coach. L

Time: 8:30am-10am

C1B: Boomers & Beyond – Embrace The Opportunity
Kristen Green

Australia’s ageing population represents a great opportunity for fitness businesses and professionals. In this session we’ll explore the opportunity of this forever youn generation; understand their specific needs and wants; show you how to tailor your marketing to attract and retain them in your business; and teach you how to seize this opportunity to help them achieve their health and fitness goals. L

Time: 8:30am-10am

C1C: Marketing That Stands Out From The Competition
Steve Grant

A 2015 Google study described a trend known as "marketing clutter", where average consumers are now confronted with over 30,000 different advertisements every day, as a result of social media and digital marketing. This session will teach fitness business operators the must-have skills to be strategic in their creation of offers and advertising, to successfully attract new members and avoid being lost in the white noise. From this dynamic session you’ll take home a six-step blueprint to help you reposition your brand, so as to stand out from the competition and stop competing on price. L

Time: 8:30am-10am

C1K: Beat The Boutiques With Les Mills Barre
Miriam Jaclyn Cohen & the Les Mills Asia Pacific Presenter Team

Between 2012 and 2015, attendance at boutique specialty gyms grew by 70 per cent (IHRSA). Barre studios have contributed to that growth, with rapid uptake to a variety of ballet-inspired programs. This session explores both commercial insight and product knowledge, as you experience the latest Les Mills program, Les Mills Barre. Les Mills Barre is a 30-minute dynamic class that uses body weight exercises and light hand weights, to strengthen, sculpt and tone the entire body. Set to modern music, and without using an actual bar, you can expect everything from small, focused movements through to graceful combinations that will lift your heart rate and sculpt your entire body. PWS


Time: 10:30am-12pm

C2A: Getting The Balance Right – PT Management & Leadership For Retention & Results
Dom Dos Remedios

When it comes to fitness business success, recruiting the right PTs for your business is only part of the picture. Leading and managing the performance and retention of quality PTs is a continuous process. But once you master the art of communication and coaching, and understand how to apply a systemised approach, you’ll create a PT culture that people will stick around for! L

Time: 10:30am-12pm

C2B: 7-Figure Fitness
Ben Lucas

You’ll say "farewell" to "just getting by" when you discover this proven formula to create a 7-figure fitness business, from one of the industry’s most in-demand trainers. Ben will teach you how to differentiate your fitness business from the competition; how to secure extraordinary PR to explode your growth; how to best leverage your time and efforts for maximum results; and lots more! L

Time: 10:30am-12pm

C2C: 25 Ways To Fill Your Fitness Business With New Clients You Love Working With
Sean Greeley

Running out of ideas to attract new clients? If you’re tired of generating terrible leads (or no leads at all) and feel like you’ve tried every fitness marketing strategy available, then this session is for you. From this session you’ll take home 25 simple and proven methods for bringing new clients into your business (and no, we’re not talking about bothering your current clients for referrals!). You’ll stop wasting time and money bringing unqualified leads into your business, and start creating a consistent flow of ideal clients who drive new sales and revenue every single month. L

 Plenary Session

Time: 1pm-2:15pm

C3A: The Very Things That Made You Good Are Keeping You From Being Great
Thomas Plummer

Modern fitness in the world started in 1945. There has been more change in the industry during the last five years than there has been in all those other 60+ years since the first commercial gyms opened. Chains that ruled the markets have failed. Staff that used to be the best in the business are now clueless. Owners rooted in the past will likely fade away failing to grasp that the new industry has new rules and you either evolve or die. This incredible session examines the importance of change, how to embrace it, and how to avoid future failure by letting go of the past. L

 General Closing Session

Time: 1pm − 2.15pm

C3B: STRONG – What It Takes to Win in Business & Life
Todd Durkin

How bad do you want success? How hard are you willing to work to fulfil your dreams? In this riveting, inspirational presentation, industry leader Todd Durkin leads a thought-provoking, action-inspired motivational talk that is guaranteed to light a fire under your butt, both personally and professionally. In training and coaching, Todd shares the necessary ingredients to thrive as an entrepreneur, leader, and life-transformer, and will specifically address the importance and exact system of creating a "game-plan" and strategy for winning in life and business. Get set to share in Todd’s 20+ years of experience, thoughts, and systems, so you can become your absolute best. If you want to win in business and life, now is the time to dig deep and get strong. L

 Plenary Session

Time: 1pm-2:15pm

C3G: Attract & Engage More Members With Les Mills Virtual
Scott Lambert

Six out of ten members state that the number of group exercise classes (live and virtual) offered by their gym, influenced their decision to join (Wexer Global Survey 2016). Virtual group fitness training is taking the world by storm, with over 12,000 clubs globally now offering a virtual solution to satisfy the changing landscape; members want convenience, and virtual fitness delivers. In this session you’ll explore how to implement Les Mills Virtual into your club and achieve maximum member engagement. You’ll also have the opportunity to experience Les Mills Virtual, just as your members would, when we take you through a medley of your favourite Les Mills programs that deliver the motivation to keep your members coming back! P PWS


Time: 2:45pm-4pm

C4A: Innovations In Leadership: Loyal Teams Create Loyal Members
Matthew Wright

Discover a unique and creative approach to leading your organisation to unlimited success. You’ll learn a proven plug-and-play approach to help get the best out of each and every team member. We all know that it success starts with the WHY, but by making investments in WHO is doing it all is the true secret to taking your team from good to great. L